Along with the launch of my new film production company — titled Microwave, we decided to make a speculative advert for it, to not only show off our talents with filmmaking, but to also sell us as a brand as a whole.
An advert, to sell the idea, that we can make adverts.
Microwave was formed as we all finished University together, so we wanted to create a brand that we could all push to sell together. Starting the company in the middle of a pandemic was tough, but unlimitedly, we had a lot of time to make our brand in a concentrated environment gave us the ability to really push ourselves to make the best brand we could.
Directed by: Ben Watson
Director of Photography: Grayson Moody
Sound & Music: Sam Cousins
First Assistant Director: Jem Horstead
Host: Holly Dixon
Narrator: Eric Colvin
Production Designer: Safi Liesnham
Hair & Make-Up: Cosima Sophia
Costume Designer: Emily Pond
First Assistant Camera: Niamh Crowley
Second Assistant Camera: Kaleb Harvey
With a Special Thanks to: Annie Parker, Derek Watson & Tom Ball, London South Bank University and PlantSocietree