Along with the launch of my new film production company — titled Microwave, we decided to make a speculative advert for it, to not only show off our talents with filmmaking, but to also sell us as a brand as a whole.

An advert, to sell the idea, that we can make adverts.

Microwave was formed as we all finished University together, so we wanted to create a brand that we could all push to sell together. Starting the company in the middle of a pandemic was tough, but unlimitedly, we had a lot of time to make our brand in a concentrated environment gave us the ability to really push ourselves to make the best brand we could.